Business Management

Answers to Grow Your Business (JUST ADDED!)

Real Green CEO and Founder, President and our VP of Business Development team up for a question and answer session. Take this rare opportunity to pick the brains of some of the most knowledgeable business executives in the lawn care and pest control industry. Joe Kucik, Don Brown and Beth Berry will field questions in this small group setting.

Automated Calling Campaigns

Automated calling can be used for a variety of reasons. You can automate payment reminder calls. These campaigns can be used to promote new services. There is a system to making these campaigns successful. Find out how and find out the legal aspects, such as the “Do Not Call List” and others that will help you determine when and how to use automated calling.

Commission Reports

Running a commission report is an important aspect of managing your staff and payroll. Done incorrectly, it can not only cause a bookkeeping nightmare, it can affect employee morale and more importantly, compensation. Learn how to set up your commission formulas and generate reports the right way, every time in this session.

Competitive Advantage

Your lawn care or pest control company likely has a lot of competition. This session shows you how to separate yourself from the pack and stand out – attracting more customers.

Customer Loyalty Begins with Your Staff

Where would you be without your staff? Training your staff properly is critical. Choosing the right staff members to begin with is even more so. This session shows you how to choose wisely from the job candidate pool, how to train them, as well as how to treat them to ensure they are star ambassadors of customer service for your company.

General Ledger

Your business decisions are only as good as the data behind them. Whether you balance your own general ledger, or someone does it for you – whomever is responsible should attend this session to learn how to do it quickly and efficiently.

Improve Customer Service with Better Routing Strategies

Customer satisfaction is vital to growing your business. Learning how to tighten your routes and make them more effective will ensure customers are serviced promptly and on schedule. You will learn how to improve your routes and grow your business in this session.

Net Promoter – The Measure of Your Success

Described as “The one number you need to grow” by Harvard Business Review, your Net Promoter Score (NPS) measures customers’ experiences with your brand. The data behind the NPS is critical to improving your customer service and overall brand experience. This session deep dives into NPS and shows you how to leverage the data within your score to measure your success and exact improvements.

Operation Reports

To effectively operate your business, you need to know how your business is operating! Operation Reports are the reports you need to run on a daily, weekly, monthly basis to keep your finger on the pulse of your day-to-day operations and overall company health. Find out what reports you need, how often you need them, and how to analyze the data they provide to help you keep your business humming like a well-oiled machine.

PCI Compliance – What You Need to Know to Protect Your Business (NEW SESSION)

There are specific rules and regulations you need to know about, when it comes to storing and protecting your customers’ payment data. Failure to comply could potentially cause you to lose your business. Learn what you can and cannot do with payment information, what can and cannot be safely stored within your system, as well as how to purge your system of credit card numbers and ACH information and still be able to process payments easily. This session is a must for anyone who handles payment data and for business owners who want to make certain their company and their customers’ data is safe and PCI compliant.

SA5 – A New Personalized Training Experience! (NEW SESSION)

Software training can be tedious and time-consuming. Because your time is valuable, we’ve developed a new way to train on our newest software product – SA5! Imagine being able to become an expert from the comfort of your own desk, on your time table. We’ve boiled down the software into bite-sized chunks with built-in competency testing. As a manager or business owner, you can monitor staff training progress. As a trainee, you can monitor your own progress and revisit lessons that were either interrupted or you simply want to refresh your memory. It’s an easy way to train. Join this session to find out how it works, also how you can develop sessions that fit your business, so you can train new employees or teach existing staff new skills.

Selling in the Off Season

Just because your service isn’t in season, doesn’t mean sales have to stagnate. This session teaches you sales techniques used by successful businesses to boost their bottom lines during off seasons and remain profitable year round.

Skirt Boss 2.0

Female managers are often described as Icy. Tough. Weak. Emotional. WHAT?! It’s a known fact that women excel at communication, empathy, and perspective. So why is it so tough for us to be treated like our male peers? These qualities, although not uniquely female, are proven more prominent in women than men. You can choose to be passive or proactive in ‘getting a seat at the table,’ and leading effectively. Women leaders are necessarily efficient, build strong tribe leadership, manufacture and exude confidence BECAUSE against the odds they have ascended to management or business ownership. Ever had a customer ask you ‘can I speak with one of the guys?’ Learn how to respond with poise and confidence, ‘You sure can, but I recruited, hired, and trained them, so it’s likely I can help you faster. If you don’t have your question answered, rest assured I will direct you to the proper resource.’ In this session, Beth Berry takes you through a brief history of how women have risen and been successful in the male dominated service industry and practical strategies for navigating advancement opportunities, as well as creating team loyalty while leading a male workforce. Learn how you can create a memorable, ‘female led brand’ and strengthen retention with your customers and community as a female leader.

Year-End Procedures – Properly Close Out Your Fiscal Year

Closing out your fiscal or calendar year can be daunting. There are certain reports you MUST have, others you need in order to make informed decisions. There are processes and procedures that must be completed within the software to effectively resolve your year, so you can start fresh. This session teaches you what to do, how to do it, and when for a smooth yearly close out and transition.