NEW Sessions Added

If you think you’ve already experienced Solutions and don’t need to attend, think again. It’s a different conference every year. If you’ve never attended before, make 2019 the year you do! Check this page often. We’ll be adding new sessions and workshops right up until showtime!

Here’s what was new for 2018’s event.

Plan Your Brand & Marketing Workshop
Brian Bacigalupo and guests will help you plan your brand and marketing strategy, using a 32 page workbook that will guide you through everything from brand development to marketing and even pricing strategies! This 2 hour block will include group and solo exercises to help you start thinking about your company’s brand, what it stands for, and how you want it to be perceived. You will walk through exercises to identify your core customers, where they reside, their purchase behaviors and what they value in a company. Also covered are pricing strategies, including how to raise your prices without losing customers. You will leave with a better understanding of your company brand, marketing strategies, customer base and pricing structure – plus you will have the workbook to take back to the office with you. 

Also New!

Answers to Grow Your Business – Q&A with Joe, Don & Beth
Real Green CEO and Founder, President and our VP of Business Development team up for a question and answer session. Take this rare opportunity to pick the brains of some of the most knowledgeable business executives in the lawn care and pest control industry. Joe Kucik, Don Brown and Beth Berry will field questions in this small group setting.

Industry Education – NEW Content 

Human Resources – NEW Content

Marketing Track – NEW Content:

  • Blogging 101
  • Creating a Fully Integrated Print & Digital Marketing Plan
  • Direct Mail Analytics
  • Direct Mail that Works for New Sales and Upsells
  • EDDM 2018
  • Google Analytics for Beginners
  • Integrated Marketing Campaigns – How digital and print work together
  • Master Your Data – All of it – Marketing, Past Estimates, Cancels & Neighbors
  • Multi-Generational Marketing – Boomers, and X-ers, and Millennials – “Oh My!”
  • Neighbor Production Postcards for New Sales Year-Round
  • Pay Per Click: Google, Bing Facebook
  • Social Media for the Green Industry
  • The New Marketing Universe – Digital Marketing Trends
  • Web Design – What keeps people engaged and converting
  • Your Marketing Command Center

Software Tracks (Beginner/Intermediate/Advanced) – NEW Content is still being developed:

  • Alternative Billing Methods
  • Automated Calling Campaigns
  • Building “Time and Material” Services
  • Mail Merge – Custom Report Writer
  • New Maps – Faster Measurement
  • Routing 201 – Geocoding & Visual Route Designer (an expanded view – 2hrs.)
  • SA4 New Features
  • SA5 Overview – What’s New and What It Can Do

Mobile Live – NEW Content:

  • Mobile Estimates
  • Mobile Live Administration & Security
  • Mobile Live Advanced Features
  • Mobile Printing & Forms
  • What’s New in 2018
  • Why Choose Mobile Live (For Non Users)