Michael Dauer’s career in direct marketing and data management spans 30 years. Focusing primarily on lawn care, but including other service industries as well, Dauer has helped companies of all sizes market their businesses and gain new customers. His active involvement in national associations such as PLANET, PLCAA, NPMA, OLCA and Project EverGreen lends fresh perspective to his marketing techniques, while keeping him abreast of the latest industry technology and trends. Since joining Real Green Systems 12 years ago, Dauer has toured the U.S. helping thousands of business owners market and grow their businesses using direct marketing and data management strategies.
Dauer and his wife, Tami, have been married for more than 34 years and have two adult children. When not working, he enjoys working in his yard, spending time with his family, boating and golfing.